Sponsor skill development via journalism and photography by Salaam Bombay Foundation

Sponsor skill development via journalism and photography


Empower underprivileged children through innovative education techniques

Shruti is a student of Andheri (W) English Medium School. She is also a second year student at the Salaam Bombay Media Academy. Her father is an Electrician and her mother, a housemaid. Shruti grew up in Hyderabad, speaking Telegu. When she moved to Mumbai with her parents, she couldn't speak, write or understand Hindi. This made it difficult for her to make friends, perform in class or take part in any group activities. This made Shruti a loner and she had no one except her mother for company.

The Media Academy focused on her written and spoken language skills while exposing her to photography, photojournalism etc. by planning visits for her to the printing press, and other places.

Her grit and determination resulted in her picking up the language quite fast. Her efforts showed in her academics and she was awarded as the Best Student of the Year, last year. With the help of Salaam Bombay Media Academy, she worked on her skills and today, she is an avid Photographer. Her pictures do the talking and convey what she could not for a long time.

Your donation can help children like Shruti look forward in life. **You can donate with confidence because every program on our platform is GIVEASSURED.


By donating to this program

you will be sponsoring the overall costs incurred to support the beneficiaries

About The Program

What the beneficiary gets
Remedial Education
Access To Resources
What you get
Tax Exemption
Periodic Reports
Program Description

Salaam Bombay Foundation believes that children grow as their horizons grow. Started in 2002, their objective is to empower children to overcome the obstacles of the environment they live in.

Salaam Bombay, seeks to increase their self-esteem, build their self-confidence, develop their vocational life-skills through arts, sports and media to create positive role models. Children can make the right choices if they are given access to the right information and the life skill tools to deal with adverse situations. SBT also wants to safeguard the next generation from tobacco. For which, they conduct awareness and advocacy programs on tobacco.

The Media Academy is an in-school three-year comprehensive training program, which initiates children into Journalism, communication and Photography. The Media Academy provides children with an alternate skill that further enhances their career opportunities. The objectives of the academy are:

To train children in Journalism, communication and other forms of media

To provide children with an alternate skill to enhance their career opportunities

To develop life skills such as reading, writing, effective communication, team building, personality development, confidence and creative thinking, amongst others

SBF works in 12 schools and 375 students. The students are recruited for the first year of the academy through a writing and oral test followed by one on one interview. Around 20 students per school are selected from each school for this training. These selected students are given a three-year training in the academy completely free of cost. They are motivated to express their inner self. The training is imparted as per a pre-designed module and curriculum set for the purpose, along with various exposure visits including visits to electronic media houses, radio stations. They are helped with guest lectures, participation in special courses held across Mumbai, etc. The module is imparted by trained Salaam Bombay facilitators.

The Media Academy provides experiential learning in the form of a newsletter, Voice of Halla Bol, written and edited by the children, for the children.

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About The NGO

Salaam Bombay Foundation
Salaam Bombay Foundation Logo
Salaam Bombay Foundation

Salaam Bombay Foundation (SBF) was founded in 2002 with the philosophy and belief that the only way to invest in the nation's future is to invest in its children and in their health and education. Children also need to be guarded from risks to their health, especially tobacco which has a high prevalence in children and youth.

SBF is focused on engaging Mumbai's most vulnerable "at risk" children through in-school programmes (leadership and advocacy) and after-school academies (skill building) that help build their confidence, self-esteem and commit them to stay in school while staying tobacco-free.

Salaam Bombay's vocational development academies help children to contribute to fluctuating family incomes and encourage their families to continue their education while planning for a stable future. Their programmes started from 230 schools in Mumbai and grew to over 15,000 schools in Maharashtra alone training over 60,000 teachers. They have now sown seeds in 5 states across India.

Padmini Sekhsaria has a B.A in Economics from Sophia College, Mumbai and MSc. in Financial Economics from the University of London, U.K. She is an alumnus of the London School of Economics and London Business School. Padmini Sekhsaria has been active in health programs, particularly cancer and tobacco control for over two decades. She is the vision behind Salaam Bombay Foundation that she founded in 2002, working with more than 2.9 million children across Maharashtra alone making it the largest preventive program in tobacco control in India.

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Founded in 1991
NGO Leadership

Nandina Ramchandran

areas of operation
Area of Operation
Area of Operation

education | children

location of work
Location of Work
Location of Work


last audited
Last Audited
Periodic Compliance Checks by GiveIndia

Renewals FY 19-20

Program Updates

Program Updates

28 November, 2021

Salaam Bombay Foundation's Skill Development via Journalism and Photography



From January 2021 to June 2021, the Media and Communication Training Programme was implemented in the 24 schools of Mumbai and Thane. Total 405 students have been given 40 hours of training as per the tried and tested intensive training module. During this training, the students were encouraged to participate in various competitions such as speeches on Shiv Jayanti, Marathi Bhasha Divas, and Science Day etc. In April-May 2021, we organized summer camps for the students we provided special training in greeting messages writing, Covid awareness poster making, article writing, short film making etc. On the International Day of Education 24th January 2021, an annual exhibition was organized virtual on the theme of ‘E-Learning: A Catalytic Transition’. 3058 students and visitors attended it. This training has boosted the life skills such as confidence, communication, creative thinking, and introduced various career options in the field of Media.

\n","section":"Activities and work undertaken in the last 5-6 months","question":"

\n 1. Please tell us what activities you have undertaken in this program in the last 5-6 months.You can refer to following pointers as\n

  • Any milestones achieved?
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  • Any major events?
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  • Areas covered (cities, states, regions etc)
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  • Number of people impacted?
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  • How were they impacted or helped?
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Challenges – 1. After the pandemic, many students travelled outstation. Connecting them back was quite difficult, as many of them had changed their numbers; they were suffering from a tough time and not able to make space for their learning. To overcome this, we called and tracked each student. 2. Students are having their school, classes and our sessions on a virtual platform. Many of them do not have smartphones or some of them have one or two smartphones in their family and they have to share that with their siblings as well. Therefore, sometimes it led them to skip the sessions. We provided tabs and internet packs to such students. Plan for next 6 months – We are in the middle of creating content videos and enrich our module. All the sessions will be available on a virtual platform so that the students will access them as per their time. 120 students will be given training of career trajectories i.e. Mobile Photography & Film Making and Creative Content Writing. The experts from the industry will be called and they will conduct webinars for the students.

\n","section":"Challenges faced and next steps","question":"

\n 2. Challenges in utilising funds/carrying out operations. Please refer to following points for reference:\n

  • Any challenges faced?
  • \n
  • Any covid related hurdles?
  • \n
  • How did you overcome it?
  • \n
  • What is your goal/aim/activity plan for the next 6 months for this program?
  • \n


Kirti Patwa – Sadhana Vidyalaya – 9th Std Kirti Patwa, from Sadhana Vidyalaya doing her study in 9th Std. She is a part of the Media Academy for the last two years. She used to actively participate in activities during the sessions and submits her assignments on time. Kirti has written articles, poems on nature, Apna Parivar, Culture and so many other themes. Initially, during the lockdown imposed during Covid, she also suffered through the problems such as mobile network issues, migration to the village in Lucknow. She used to borrow the mobile phone from her elder sister and they both studied through it. Her sister was also very helpful and tracked every activity conducted by the media academy and encouraged her to participate.Having mobile and network issues- She made one video using her mobile phone on 15th August; Independence Day Event. - She had recorded an audio story for the selection for Amar Chitra Katha. - She was one of the Radio Mirchi Gully Gang campaign’s members. - She participated in the Ganpati Song of motivation in the corona situation, created by SBF. This song has reached Maharashtra. - She anchored for the Super Army project and interviewed the panellists during Media Exhibition. - Kirti did voice over for the 3 animation films featured by the Salaam Mumbai Foundation. (Sister concern of Salaam Bombay Foundation)

\n","section":"Stories from the ground","question":"

\n 3. Any beneficiary impact story you would like to share?\n


23 March, 2021

Skill development via journalism and photography



During the early stages of the lockdown, the Academy contacted students to understand their ground reality. SBF has supported the students with food supplies during these trying times and emotional support by initiating happy calls to 582 total students including the students supported by Give India.
The students have been given the training virtually using MS teams and Zoom tools. The training module of 40 hours has been digitalized to cope with this pandemic situation.
The external professional trainer has been providing the 70 hours of module in Mobile Photography and Film Making. All the sessions happening virtually. The students who don't able to manage smartphones, are provided tabs to continue their learning.
To ensure the quality training on virtual platform, a series of webinars by experts has been organised. 3 webinars have been conducted so far.
Exposures - Adding to virtual training, 3 exposures are provided. The Teachers Day competition, Navratri video making competition and Newspaper making. We have noticed that due to the lockdown many of mainstream and local newspapers are focusing on online editions. Secondly, there are many new online portals have been step on the digital media platforms. These things have increased the opportunities and count of children articles published. 7 articles written by the students are published in the mainstream newspapers.
Since last year, the World Photography Day (19th August) celebration has become an annual property of Media Academy. This year this celebration has done virtually in collaboration with five masters of photography. The masters were Ms. Hridgandha Mistry, Mr. Jaideep Oberoi, Mr. Vicky Roy, Mr. Julian Colston and Mr. Fabiano Rodrigues. They each has mentored a group of photography children from Media Academy. They have worked around a particular theme and encouraged the students to click the photos accordingly. After this they have shared their journey and guidance during the live masterclass discussion.
Now, the students are preparing for the upcoming Media Exhibition on the occasion of celebrating International Day of Education which is in January 2021.