New Delhi

Extreme Need

Help poor women get access to sanitary pads

by Goonj

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0 per month

$ 14.02

$ 266.37

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Tax benefitAll donations are tax-exempt under 501(c)(3)

Shalu is not afraid of her period anymore

When Shalu got her period, no one including her mother spoke to her about it. She didn't know how to manage her bleeding.Through a friend, she learned that she had to use a cloth to absorb the blood. Not knowing how to get a cloth, she ended up using pillow covers and bed sheets. This angered her mother and she got beaten up for wasting money.

She came to know of sanitary pads through a classmate. When she asked her for a few, she was snubbed saying they were expensive and could not be given away for free.

Shalu started falling sick with the fear of getting her period. With no access to sanitary products, she resorted to praying to God to stop her periods forever. Her period, which is a normal bodily function, became an unbearable trauma for Shalu.

It was during this time that Goonj came in with the 'Not Just A Piece of Cloth' initiative to her school. She got her 'My Pad' kit which came with 10 reusable pads, one undergarment and a menstrual hygiene awareness brochure. This kit changed her life and gave her the freedom to live like a normal adolescent child. She doesn't dread her period anymore and knows how to manage it.

Women in India's rural areas are struggling for the basic needs of life. A sanitary napkin is the last thing on the minds of most.

This simple piece of cloth saves many women from incidents of helplessness and indignity, which is why it is called 'Not just a piece of Cloth'. It is a solution which is practical, easy to use, and is environment-friendly.

Your monthly donation will help more girls and women like Shalu get access to My Pad kits. You can give with confidence because every program on our platform is GIVEASSURED. Give now and help women grow out of the culture of shame.


With access to menstrual products and awareness about menstrual health and hygiene women can grow out of the culture of shame.

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