Help neglected communities solve their problems by Goonj

by Goonj
Help neglected communities solve their problems


Ram Kuvar Bai decides to bring water to her dry village

Ram Kuvar Bai is a daily wage laborer who took the first step to bring water to a dry village in Madhya Pradesh.

Salidhana has extremely less rainfall and getting enough water for daily needs was a struggle. It was declared a dry village by government engineers after failed attempts of digging for water.

The village only had one hand pump which was on a hilly slope. There was no proper path to the pump and so the women often injured themselves while fetching water.

Goonj asked the villagers to think of a solution for their water problem through their 'Cloth for work' program. 'Cloth for work' is a Goonj program where they motivate the community to solve their issues and in return they get clothes as payment

The village women got together and built steps which made it easier for them to go up and down the slope. By building these steps the women understood that if they worked together, they could solve their community issues.

Encouraged by this success, the villagers now wanted to dig a well to solve their water crisis.

Ram Kuvar Bai offered her land free of cost and enrolled as the first person to work on the well. A local knowledgeable village elder was called to identify the spot for digging. He used Padiyar, the traditional method of rolling a coconut to identify a spot for digging.

On the first day only seven people turned up but as days progressed more and more people started to come to work on the well. Their hard work bore success and after days of digging, they struck water.

This was a moment of great celebration. Salidhana's well set an example and inspired other neighboring villages to dig their own communal wells.

A few months after the well was dug, the villagers of Salidhana worked with the local authorities and got their kaccha (temporary) well made pukka (permanent) under the National Rural Employment Guarantee Act (NREGA).

You can help this program by donating to cost of the processing centres and transportation of kits to the villages where there is need. You can give with confidence because every program on our platform is GIVEASSURED. Give now and help in solving neglected issues in the rural communities.


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About The Program

What the beneficiary gets
Access To Resources
What you get
Tax Exemption
Periodic Reports
Program Description

Cloth for Work' is an award-winning initiative. It creates a barter between donated clothes from cities and labor and resources of rural communities. In the last year, Goonj has initiated over 3500 'Cloth for Work' activities in over 1700 villages without any monetary transactions.

The villagers work on infrastructure building, water, agriculture, and sanitation-related works as part of this program.

All the material collected from urban India comes to Goonj Processing centers across major cities of India for processing. The material is carefully sorted according to different criteria like age, gender, size, usability etc.

Care is taken to make sure that all material is in usable condition. They are assembled into family kits. These contain essentials for a family's needs like clothes, shoes, utensils, blankets, woolens etc. The kits are sent to different parts of the country for distribution among the communities. This is enabled by Goonj teams and partner organizations.

The program covers the cost of the processing centers and transportation of kits to the villages where there is a need.

Give now to help communities work together to bring sustainable solutions for their problems.

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About The NGO

Goonj Logo

Goonj is an award-winning social enterprise working to build a bridge between the cities and villages. They focus on empowering the communities in far-flung villages to solve their own problems. For the last 19 years they have established a culture of mindful giving in urban India. They collect vast stocks of everyday necessities; from clothes to medicines, that would otherwise have been thrown away.

Every year Goonj processes thousands of tons of urban surplus material to run 3000+ development activities across rural India. With the clothes as motivation, people build bridges, dig wells, repair roads and other community building activities. These people don't get material as charity but earn it as a reward for their work.

The work that Goonj does brings attention to essential but often ignored needs of people. Millions of kilograms of donated cloth is turned into sanitary pads, Sujnis, and Aasans, giving livelihood to thousands of people.

Goonj is a mass movement connecting people in the cities and villages of India as equal stakeholders.

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Founded in 1991
NGO Leadership

Anshu Gupta

areas of operation
Area of Operation
Area of Operation

Supplies | environment

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Location of Work
Location of Work


last audited
Last Audited
Last Audited by GiveIndia

December 2018

Program Updates

Program Updates

23 March, 2021

Cleanliness is next to Godliness



The temple of Chowdeshwari in Srinivaspur village of Kolar district in Karnataka is a century-old structure wrapped in history and beauty. Located close to it is the temple pond from where the locals had been drawing their drinking water since time immemorial. Added to that, the pond was also used by the devotees for their ritual cleansing and other related activities. However, with the passage of time, neglect and as a result of being left unused, the pond got engulfed in weed, discard and dirt. Though the locals felt the need to clean the pond, the fear of the pandemic kept them away from the community work. However, when Goonj along with its partner organization, made them aware of the need to ensure the cleanliness of the public water bodies - more so now - 78 participants came forward immediately and worked under Goonj’s ‘Dignity For Work’ initiative to revive the pond. Though the lock down had made life difficult for them, but now, with the essential materials in the Goonj kits - rewarded to them for their efforts - and also the clean temple pond and its surroundings have brought a ray of hope and happiness in their lives

5 August, 2020

Replacing charity with dignity


Replacing charity with dignity

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For the people of Manjakuppam, Villupuram District in Tamil Nadu pond is their main source of water. While it was used for irrigation, bathing, cleaning etc. over time, it got dirty with debris and weeds. In just a few days, over 90 people successfully cleared all unwanted plants and debris from this 80-meter long pond. Now ready to accumulate and store fresh rainwater this pond will now better serve the needs of the people here. All participants were awarded for the efforts, with carefully made Goonj Family Kits. Over 85 families of Baratiliya village, Banswara, Rajasthan built a brand new road, all on their own! This village road leads to the shrine of a local deity but walking this stone-filled and bushes and shrubs covered path, was a tough task. With Goonj’s motivation, people here came together to fix this 300-meter long road. Everyone who took part in this work received carefully made Goonj Family Kits, as a reward for their efforts The tribals of Saura of Kantagaon village in Gajapati District of Odisha have seen their land turn into a wasteland due to recurring landslides due to cyclones and floods. Over the years as little work was left, these disasters also led people to migrate for survival, leading to further neglect of the land. Our teams working in Odisha mobilised and motivated the tribals to find a way to revive their land. People here decided to start by converting a small patch of land in the local school into a community kitchen garden! In just 4 days, more than 15 residents titled the land, sowed various vegetable seeds and even created a wooden fence, all on their own! This new kitchen garden will now be a source of fresh vegetables for the community as well as the students. The efforts of all participants were rewarded by carefully made Goonj Family Kits.

19 November, 2019

Care and support being provided


Care and support being provided

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9 April, 2019


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Program Update

Cloth for Work' is an award-winning initiative which creates a barter between urban and rural communities. Itinvolves use of local skills, enterprises, labor, raw materials and indigenous knowledge of the local community to undertake big projects like making bridges, making/repairing roads and similar voluminous development activities

Goonj opens up a dialogue on problem afflicting the villagers, encourages local community participation and ownership in resolving issues their own issues.

Instead of moving ahead with a set agenda and framework for implementation, efforts are customized according to the needs of the local communities and their priorities hence fostering bottom up approach for inclusive development in the region.. .

Communities are rewarded with Goonj’s comprehensive “Family kits” comprising basic essentials like clothes, shoes, utensils, blankets, woolens, utility items for their efforts.

As such, Goonj’s circular repositioning of urban wastes as powerful resource is not just an economic model, an approach but a transformative movement ensuring societal changes at the grassroot level with higher cross-sectiol civic engagement and a more equitable disposition of resources between urban and rural strata. With total of 4280 effective “Cloth For Work” activities this year, Goonj aspires to grow more as an idea, a movement and an instrument of change.

Story from the field

It is no secret that India’s water crisis has escalated to alarming levels… With traditiol sources of water like wells, ponds and rivers fast dwindling, the rural communities are worst affected.

Here is a story from (Alkal village, Raichur, Kartaka). Regular water crisis drove 160+ parched villagers to dig a farm pond in their area to accumulate rain water for farming.
Encouraged by Goonj, people dug 60ft*40ft pond with a depth of 5ft in just two days!! Improved groundwater level means better agricultural productivity.

The locals were rewarded with Goonj’s comprehensive “Family Kits” for their hard work.

Here is another story from the villages of Palghar dist. in Maharashtra. When a community in a village meeting decided to take up the task of cleaning their wells and the area surrounding it, over 100 villagers participated in a span of 13 days to clean 6 wells just before monsoon.

One such case was of the well in urgent need of repairs with holes leading to slush all around creating a breeding ground for mosquitoes. When Goonj team encouraged the people to take action, they not only rebuilt the well boundary and platform but also made separate washing area in just 2 days.

Women of Devgharpada had a long sigh of relief once the cleaning and repair work was undertaken. As a part of collective hard work of 17 villagers for 5 days, there was tremendous change in hygiene maintence of the local water resources.

“This well is a source of water for 250+ people. The filth around it made it difficult to reach it. Now women of our families don’t have to worry while carrying water.” exclaimed Nilesh, from the village.