Goonj is an award-winning social enterprise working to build a bridge between the cities and villages. They focus on empowering the communities in far-flung villages to solve their own problems. For the last 19 years they have established a culture of mindful giving in urban India. They collect vast stocks of everyday necessities; from clothes to medicines, that would otherwise have been thrown away.
Every year Goonj processes thousands of tons of urban surplus material to run 3000+ development activities across rural India. With the clothes as motivation, people build bridges, dig wells, repair roads and other community building activities. These people don't get material as charity but earn it as a reward for their work.
The work that Goonj does brings attention to essential but often ignored needs of people. Millions of kilograms of donated cloth is turned into sanitary pads, Sujnis, and Aasans, giving livelihood to thousands of people.
Goonj is a mass movement connecting people in the cities and villages of India as equal stakeholders.