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Rice bucket challenge pioneer gets U.N. award

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September 02, 2014
The Hindu
Appaji Reddem

Rice bucket challenge pioneer gets U.N. award

mt-donate-and-save-taxManjulatha Kalanidhi, a 38-year-old Hyderabad resident who created a buzz online by pioneering the ‘rice bucket challenge (based on the ALS ice bucket challenge), has been honoured with the Karmaveer Chakra Award and the Rex Karmaveer Global Fellowship by iCONGO, an international confederation of NGOs, and the United Nations.

The awards are given for doing something small, yet significant, to make a difference in the world.

“The award shall be given to Ms. Manju on March, 23, 2015 at an august gathering in New Delhi, where she shall be felicitated and recognised as a Karmaveer Hero with some other heroes from around the world,” Jeroninio Almeida, founder of iCONGO told The Hindu in an email.

Ms. Manjulatha’s initiative will be promoted by agencies on a global scale. Apart from this, she will be featured in the second edition of iCONGO’s book Karma Kurry . The organisation is slated to sign a deal to sell 12 crore copies of the book.

Ms. Manjulatha said: “I’m extremely happy to learn of the award. I’m planning to associate with some NGOs such as Goonj and GiveIndia to channelise the charity potential and take the idea forward.”

There was a tremendous response across the country and in the media after The Hindu broke the story on this innovative way of feeding the poor.

The web page has been viewed by over 5 lakh people and according to Ms. Manjulatha over 10,000 kg of rice has been donated to beneficiaries.