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Redeem 'PAYBACK' points for charity

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October 19, 2011
Business Standard

It's PAYBACK time, literally. PAYBACK, the largest multi-partner loyalty program in India, launched the new PAYBACK Point Donation programme in association with, a non-profit organization and online donation platform, which allows PAYBACK customers to redeem PAYBACK points for charity donations for a host of causes. The program is dedicated to brighten the lives of disadvantaged children or fund a little girl's education or help provide a meal to a senior citizen.

Through this campaign PAYBACK has already generated Rs . 4,00,871 till 30th September, 2011 which is equivalent to 1,607,400 points.

To participate the PAYBACK customers can redeem their points for donations through the Rewards Point Donation program on the PAYBACK website, PAYBACK customers can either redeem accumulated points for their preferred gifts or gift vouchers from the Rewards catalogue, such as dining coupons, movie tickets, travel coupons, home appliances or donate these points to the charity of their choice.

All shopping, travel or dining experiences now have an added feel-good factor, as they can be turned into donations to selected charity organizations to support children in need. PAYBACK customers wishing to donate points can visit the official website and donate points to their preferred organization in return to redeeming the merchandise from the said organization. The idea is to give PAYBACK customers a chance to help the underprivileged combined with a splendid shopping experience. - All within a click of a button. At the end of this campaign the proceeds will be handed over to Giveindia.

Commenting on the charity cause, PAYBACK India MD & CEO- Vijay Bobba said, "As part of our corporate responsibility, PAYBACK works towards involving not only our staff but other customers in the cause of building a sustainable society in India. The new Rewards programme allows us to invite our customers to join us to make a difference to disadvantaged people as a first start to this programme. Now every time our customers use their credit cards, they have the added satisfaction of knowing they are making a positive impact on the lives of the needy people."

So, use your PAYBACK reward points to bring a smile to somebody's face. Your contributions to the underprivileged sections of society can bring a great difference to their lives.

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