Dear [name of individual/corporate partner], Did you know that [name of NGO] is taking part in India’s largest fundraising event – The Joy of Giving Week? Yes we are and we need you to join us so that [name of NGO] can win the India Giving Challenge! The India Giving Challenge is a competition to see which NGO can raise the most funds. What’s the prize if we win? Our NGO will receive additional matching funds and the impact of our effort will be multiplied. If we win the challenge we would like to use the funds raised to [explain how money will help]. Every donation helps, and no donation is too small. You can show your support for us for as little as Rs. [your chosen minimum amount]. If you’re ready to donate now, please click on this link: http://www.giveindia.org/igive-YOUR PAGE NAME You will be taken to the GiveIndia site where we have set up an iGive page to accept donations. The site is secure and you can make a donation using credit card, cheque or direct debit from your bank account (for customers of certain banks). All donations are tax deductible and you will receive an e-receipt which you can use for tax purposes.
[name of NGO] has counted on your support in the past and is hoping for your continued generousity again today. In addition to making a donation, you can do more by sharing this email and our iGive page link with your friends and family and ask them to help us too. Thank you for your support,
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