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‘Joy of Giving Week’ launched in Bangalore

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Download PDF ‘Joy of Giving Week’ launched in Bangalore
September 07, 2009

Aims to have 2 crore Indians engage in “acts of giving”

The Joy of Giving Week’ to be celebrated all over India from September 27-October 3, 2009, was announced here today. Conceptualised by GiveIndia, this unique and ambitious initiative aims to get people from all walks of life together to engage in acts of giving- money, time, skills or simple acts of kindness. From millionaires hosting large fundraising events to a slum dweller sharing 1 of his 3 idlis with someone else, the Week aims to create an unprecedented togetherness in celebrating the best within each of us as human beings.

The Joy of Giving Week will be held annually in the week of Mahatma Gandhi’s birth anniversary every year. Cricketer Rahul Dravid and badminton ace Prakash Padukone were present at the occasion to pledge their support to ‘The Joy of Giving Week’, besides other luminaries from the city.

Venkat Krishnan, Director- GiveIndia said, “We are excited at the phenomenal response we have got to this idea, from the time we started working on it. Volunteer groups in Mumbai, Delhi, Hyderabad, Chennai and Bangalore, besides Ahmedabad, have planned various initiatives in these cities. We are flooded with generous offers of free advertising, promotion and large scale participation from governments, giant corporations as well as NGOs, individuals and small companies. India is ready for an idea like this.”

Renowned persons from different walks of life have committed their support to the Week. Sachin Tendulkar, Azim Premji, KV Kamath, Nandita Das, Rahul Bose and several others have not only promised to endorse the Week but also agreed to make specific contributions of time, skills, money and resources. Personalities like Suriya, Madhavan and Shriya Saran in Tamil Nadu, Venkatesh, Nagarjuna and P. Gopichand in Hyderabad, Geet Sethi and Mallika Sarabhai in Ahmedabad will endorse the Week and contribute time, skills, resources or money.

The Joy of Giving Week website ( and helpline (022-67876345, continue to receive a lot of queries and offer ordinary individuals from different walks of life specific ideas, inputs and connections making it easy for everyone to participate in the Week.

Cricketer Rahul Dravid, speaking at the occasion, said “I wholeheartedly support this initiative that everyone can participate in and is meant for all. I will personally offer not just my money, but also my time as part of this initiative. During the Week, tickets will be sold for a talk that I will offer on the pursuit of excellence to business leaders in Bangalore. All proceeds from this talk will be donated to Dream A Dream, the NGO that I am supporting.”

India’s ace badminton player, Prakash Padukone called upon the people of Karnataka to join this national movement. Announcing that his academy would provide free orientation to badminton to underprivileged children during the Week, he said, “India needs a movement like this. I call upon companies, government, schools, colleges, celebrities and the general public to join in the Joy of Giving Week in whatever way they would like to.”

The Week will include various events nationally. Riverside School will reach out to children aged 10-13 years from 35,000+ private and government schools as part of the Design for Giving School Contest. Participating in this contest will show children that change is possible, and that they have the power and ability to be the drivers of that change. Actor Rahul Bose is the brand ambassador for the event.

JAM Magazine, with support from MTV, will hold ‘Campus Joyfests’, targeting 3000 colleges all over India. At least 300 colleges are expected to organize “Joyfests” in association with local charities during the Week, which will see the likes of Sachin Pilot, Nandita Das and others visiting college campuses to encourage youth.

Award winning NGO, Goonj will embark on a mammoth Vastrasamman clothes collection drive across 25 cities all over India, during the Week. Goonj re-uses old clothes to provide clothing for the poor and in work-for-clothes programs to implement much needed development work in villages.

A slew of city level events are also being planned in Bangalore.

Noted theatre artist, Arundhati Nag committed to the enthusiastic participation of Ranga Shankara in the Week. She said that Ranga Shankara would not only offer its ground floor foyer completely free of cost to NGOs during the Week to display the work they are doing, but they would also do 3 extra shows of plays at the theatre, that would be made available to underprivileged sections free of cost.

Janaagraha will partner with Joyfests to promote active citizen engagement in voting and electoral issues, by establishing Citizenship Clubs in colleges towards the One Billion Voters campaign. Student volunteers will enroll themselves in the clubs to promote voter registration drives and enroll members to become Booth Level Leaders [BLL’s], by volunteering a few hours every week.

Dream A Dream will launch a novel “Dreamathon”, inviting its 1,500 volunteers from India’s IT capital to fundraise for a cause, while living out their own dreams- young executives will offer private performances for a fee, hold art or photo exhibitions and sell their art, with all the proceeds going to charity.

Ramaiah Hospitals and iVolunteer announced a partnership that will reach out to 6 old age homes in the city and provide free support. The Hospital would conduct a free medical checkup for all the inmates, including ECGs and other scans, carrying the equipment to each venue along with their team of doctors. iVolunteer’s volunteers would co-ordinate the entire programme and also spend time with the inmates, helping them shake off their isolation.

SAP Labs India will conduct a Service Week during which they will collect toys for children besides reaching out to elderly homes. SAP will also run a Literacy Week offering a science workshop and computer classes for underprivileged children through their employee volunteers.

MSN is supporting the Week through banners, write ups and other forms of online promotion.

Svaraj (Oxfam India) is working with reputed designers to create a special edition of 5,000 cloth bags made locally by trained self help women’s group, from remnants and surplus materials provided by clothing manufacturers. These bags will be circulated through schools and colleges in Bangalore and Doddbalapur to replace 15 lac plastic bags over the year.

A GiveIndia representative added that several others, including the leading local media and corporate houses from Karnataka had committed their support to the Week.

The Joy of Giving Week website is at

GiveIndia is India’s largest philanthropy exchange that connects individual donors to over 200 NGOs that have undergone rigorous due diligence. It currently channels Rs.27crores p.a. from over 150,000 individual donors to these 200+ NGOs. GiveIndia introduced online donations to India, runs the largest Payroll Giving Programme that spans 30,000 employees in over 40 companies, and conceptualized Marathon based fundraising in India as the founding charity partner of the Mumbai and Delhi marathons. More at

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