Engaging your CEO or local senior manager is the most important action you can take to make your campaign as successful as possible. It is also critical to engage other management as most employees will not have involvement with the most senior executives on a daily basis.
A CEO’s visible and personal support will:
Set an excellent example of involvement that managers and team members will followRaise participationGive access to a budgetEnsure a strong corporate giftIncrease enthusiasm for the campaignShow the company’s support of United Way and communityYour CEO or local senior manager can be involved by:
Publicly pledging a generous giftMaking a corporate gift or establishing an employee matchAppointing a senior executive to chair the giving campaignSpeaking at campaign trainings, meetings and eventsEndorsing the campaign through email, letters, and personal appearances at campaign eventsEstablishing a budget for campaign events and materials
