Promote your iGive page - NGOs
Use these tips and ideas to help your NGO raise the most funds on your iGive page. If you are with a corporate, then please go to this page.
The first and most important step
Make a list of all your supporters and well-wishers and contact them to partner for this Challenge.This should include:
- Board members
- Donors
- Journalists who have written about your work
- Employees and former employees
- Volunteers and former volunteers
- Corporates who support your NGO
Create an excel file similar to this one to keep track of who you have contacted and the status of the contact. Here's a sample letter you could use.
Quick and easy ways to spread the word
- Add your iGive page link to your website homepage and "How You Can Help" section
- Add your iGive page link to all your offline and online marketing material ( letterheads, brochures, newsletter etc.) that you send out
- Get all employees to update their email signatures with the link to your iGive page
More ways to spread the word
- Email is one of the easiest and most effective tools at your disposal. Use these sample appeal letters (Sample 1, Sample 2) to get started and write your own appeal letter that you will send to all the contacts on your list. The letter should say how you plan on using the funds you are raising and how this will help your beneficiaries. Include the link to your cause in your email. Send the letter to your entire excel file of contacts. Remember to ask your contacts to forward your email to their own contacts.
- In case any of your donors are having trouble donating, please refer to this useful step-by-step donation guide.
- Encourage your board members to approach their corporate contacts for the event. This is a great route to go through to get a corporate tie-up for the event if you don’t already have one.
- Get all your staff to email your iGive page to all their contacts - from family, to friends, relatives and others.
- Send gentle reminders to potential donors. People want to help and are usually looking for ways to give back to society; but are busy and need encouragement to do so. Be sure to send at least two follow-up letters as some people may need a gentle reminder
- Encourage your donors to promote your page too. It’s an online competition so people across the world can donate to your page.
- Do keep reminding all your donors that each donation they make has the chance of being matched if the NGO emerges as one of the winners in the contest.
What your supporters do for you
- Use the Share on Facebook/Twitter at the top of your iGive page, to spread the word about your cause.
- Send out emails to friends, family and other acquaintances. Here’s a sample email that they can forward.
- Do they have blogs? Ask them to dedicate a post or two to your companies fundraising activities and efforts.
- They could put up banners on their blogs.
- Ask them to update their status on whichever social networking site, such as Facebook, Twitter, etc, they are a part of.
- Request them to rally their contacts for support. Here are a few sample messages that they could use.
If you have corporate support...
- Try and convince companies to also make a donation but through a matching based on donations made by employees. This is a strong motivator for employees to participate, and it makes them feel proud of their company as well!
- We recommend that you obtain permission from the company to post a volunteer inside the company for the period of the challenge (a month at most) to promote participation amongst employees. Our experience has shown that this makes a big difference in the participation and success rates in companies. Ensure that the event is promoted aggressively using emailers, posters, etc.
Winning Tips from 2009 Winners
Sample emails
Plan your victory
Publicise the event
Social Networking tips
How to donate on GiveIndia?
Getting individual fundraisers involved?
WHAT IS INDIA GIVING CHALLENGE? - CORPORATE CORNER - NGO CORNER - iGIVE PAGE DETAILS - DAILY UPDATE - 2011 CHAMPIONS
