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Give India - Because True Happiness Comes From Giving

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January 22, 2008
Kris Dhingra

happiness comes from giving

87,86,85 ahh, another 84 seconds more before the traffic light turns green. While I'm waiting for the light to change colors, a women walks up to my car and knocks on the window. Her hands are mutilated and her clothes are tattered as she begs for some money. I start thinking to myself, "is she geniunely in trouble or is she a professional beggar". I assume the latter and move on but deep inside of me, I'm disturbed "shouldn't I do something about this, how can I help make a difference to society".

Too often we pass up opportunities to make a difference to the world around us because of one simple reason: we don't know how. The will is there. The compassion is genuine. The only thing missing? The right medium.

If you too, have ever been in a similar predicament then you are probably not giving as much as you should. And if it's the right medium that you are looking for then we suggest that you try out Give India. GiveIndia-is a funding organization that channels money towards deserving projects that you choose, and monitors the way funds are utilized. GiveIndia provides an unbiased, on-line platform for individuals to donate to any cause of their choice from among 100 accountable NGOs in the country. Each of these 100 NGOs have been scrutinized for transparency and credibility.

Furthermore, they also provide a feedback report so that you know how each rupee of your contribution is making a difference in the lives of the less privileged you pledge to support-whether it is educating a child, helping a blind person see or providing a wheelchair to a disabled person. Conceived by Venkat Krishnan, an IIM-A graduate in December 1999, GiveIndia is managed by a team of professionals who have earlier worked with various corporates and now have dedicated their careers to making a difference.

Give India states that it's mission is to create A strong "giving"- culture where Indians donate 2% of their income every year to give the poor a chance. It aims to create a vibrant "philanthropy marketplace"- (an operating model that works on the principle that the donor is an investor looking for returns of some kind which is most commonly the satisfaction of knowing that their money made a difference to someone else's life ) to ensure that the most efficient and effective nonprofits get access to the most resources.

Most of the developed countries of the world and the United States in particular have a strong giving culture where big organizations and normal citizens tend to donate some part of their earnings on a regular basis. Warren Buffet one of the world's richest men promised to donate an astonishing $37 bn in charity (read here) last year, while Microsoft Chairman Bill Gates regularly donates millions of dollars to various charitable causes. India on the other hand does not have such a giving culture and that is something which Give India aims to promote. As various Indian companies such as Tata, Anil and Mukesh Ambanis Reliance etc move towards becoming global giants it is essential that India begins to adopt a strong giving culture, which would eventually lead to a society with low poverty and illiteracy rates.

So if you want to experience real joy and happiness and do your bit for society then do spend a few minutes on the GiveIndia website - to find out more about it.

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