Set a goal is key for a successful campaign as it gives all parties involved in the execution of the campaign a sense of where you are headed . There are a number of options as listed below, but it’s important to identify what will work best for your company. Many top campaigns set a goal for their entire company while also identifying a stretch goal for each team/department

Option #1: Increase Participation:

Increased # Donors __________ X Average Gift __________ = Goal __________ 
(consider increasing participation level to highest in recent history)