As you may already be aware, I have been supporting the NGO - [name of NGO] - for a few years now.
This great opportunity has arisen, which will help [name of NGO] - get double the amount of donations from you, me and everyone who wishes to donate to the organisation.
How's that? [name of NGO] is participating in India’s first online fundraising event – The India Giving Challnge. The Challenge is a competition to see which NGO can raise the most funds through an online fundraising page.
If [name of NGO] wins, they will receive additional matching funds and the impact of all our donations will be multiplied.
So, I would really like you to support [name of your NGO] in winning the India Giving Challenge!
All you need to do is make a small donation at: [Link of NGO’s iGive page]
I am very excited about this opportunity to raise funds for this cause. More than ever, we need to come together and try and make India a better place for everyone. And so , I hope you’ll come forward and support me and [name of NGO].
Every donation helps, and no donation is too small.
Do also forward this email and our iGive page link to your friends and family and keep the chain of giving going strong.